One application.
One underwriter.
Nobody else calls.
Applying for business capital has a reputation, and it is earned. Most of the industry runs on lead generation: your application is the product, and it gets sold. We built Apex so that the moment you send statements, the only thing that happens next is one person reading them.
Two paths for
the same form.
Above the line is what a marketplace or a typical broker does with your information. Below it is what we do. The difference is not a policy. It is the shape of the company.
Scroll sideways to see the whole drawing →
Hour by hour,
after you apply.
A composite of what owners tell us happened the last time they applied somewhere else, next to what happens here.
What we do
with your file.
Some deals fund on our own capital. Some fit a partner funder better. On those we act as your broker, and the word matters: a broker who shops your file to twenty desks is a lead generator. One who reads it and places it with one desk, with your say-so, is working for you.
We do not blast applications to a broker stack, and we never sell contact data to lead-list companies. Not for declined files either.
A named underwriter owns your file from statements to wire. They are the only person who will ever call you about it, and their direct line is on every email.
Some files fund on our own capital. Some fit a partner funder better. Either way your file goes to one underwriting desk, not twenty, and you know before it goes.
Prefer email? Only mornings? Say so on the application and it is honored. No nightly dialer, no follow-up sequence, and one STOP covers every channel.
If another position would choke the business, we say so and we walk. There will be another deal. There will not be another reputation.
The same six questions,
answered both ways.
The left column describes common practice in online business-funding lead generation, not any specific company. Every entry in the right column is backed by how our systems are built; see security and your file.
If you have ever been burned
by applying, this is for you.
Send four statements. One person reads them. One person calls, once, with numbers in writing. If you would rather not be called at all, say so on the form.